By Grainne Rothery (in BUSINESS & LEADERSHIP).
Date: 06.10.2011
Abstract:
Presents the results of Greenpeace campaign about deforestation.
Quotation:
“Toymaker Mattel has announced a new set of sustainable sourcing principles around the purchase of paper and wood fibre for its products and packaging.” […]
[…] “Greenpeace’s campaign against Mattel included a viral video of Ken breaking up with Barbie for her deforestation habit and a public Twitter feud between the two dolls. Greenpeace said that, as a result of the campaign, more than 500,000 people contacted Mattel.” […]
[…] “Mattel said its plans to ensure that 70pc of its paper packaging will be made up of recycled material or sustainable fibre by the end of this year, and for that figure to increase to 85pc by the end of 2015. It said it will show preference, when feasible, for fibre certified by the Forest Stewardship Council.”
Indexation: Greenpeace, environnement, Mattel, deforestation
Found with: Google alerts “Greenpeace campaign”
M.G
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