What we can learn from McDonald’s making a hash of its hashtag

• TURNER, Chris. What we can learn from McDonald’s making a hash of its hashtag, UTalk Marketing.com, February 2^nd 2012.

Abstract:

This article shows attempts to promote McDonald's food as healthy, balanced beside these clients, particularly on the social network Twitter.

Quotation:

“McDonald’s mistake came when it then changed the angle of the promotion and asked people to share their #McDStories. A proportion of the Twitter community very quickly hijacked the hashtag and contributed their less than positive McDonald’s experiences. This is by no means an isolated incident. McDonald’s has now joined a long list of distinguished brands including Dominoes, Kenneth Cole and United Airlines to feel the wrath of armchair comedians, disgruntled customers, and general trollers. To be clear, I don’t think this is by any means as bigger “fail” as other bloggers and journalists are stating. However, I do think it epitomises the challenge that many brands face when tackling social media.”

Index terms:

Junk food, fast food, McDonald, health, social network.

→ Found with:  Google alerts “McDonald”

→ URL: http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=22876&title=What_we_can_learn_from_McDonald%27s_making_a_hash_of_its_hashtag

L.T.G