•AKOORIE, Natalie. Fat study accuses fat-food sponsors, Nzherald.co.nz, Thursday, January 12th 2012.
Abstract:
This article denounces the strong presence of sponsors of fast-food to children which incite to eat unhealthy.
Quotation:
“A saturation of fast food sponsorship of charities and sports events is partly to blame for New Zealand's increasing levels of obesity and type 2 diabetes, according to Waikato District Health Board research.
A discussion paper, Obesity, diabetes and fast food the impact of marketing to children, says indirect marketing such as sponsorship of charities and children's sporting events by fast food chains sent a conflicting message to children about healthy lifestyle and diet.
"One [example] that really struck me was McDonald's sponsoring the children's Youth Duathlon in Christchurch in March last year ... which was quite a big event at the time," said the paper's author, Waikato DHB population health policy analyst Nick Chester.”
Index terms:
Junk food, fast-food, sponsors, children, heath.
→ Found with: Google alerts “Fast-food”
T.G.L
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