Study: Advergames increase Junk Food eating

• Study: Advergames increase Junk Food eating, My Fox New York, Wednesday, January 11^th 2012.

Abstract:

Presents the results of a study which shows to play games increases children’s consumption of junk food.

Quotation:

“According to a recent study by Yale University researchers, food makers are now hawking junk food to children with "advergames" – branded, web-based computer games that feature logos and products primarily for sugary cereals and fast food.

According to the study, these games work as a marketing tool: Researchers found that playing these games increases children's consumption of junk food.

Jennifer Harris from Yale's Rudd Center for Food Policy and Obesity led colleagues to conduct a study to determine how many children visit advergame websites and how long they stay; whether playing games advertising unhealthy products was related to unhealthy food consumption; and if games that promote healthy food choices encourage better eating.”

Index terms:

Junk food, advergames, children, food habits.

→ Found with: Google alerts “Junk food”

→ URL: http://www.myfoxny.com/dpps/health/study-advergames-increase-junk-food-eating-dpgoh-20120111-fc_16962304

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